Last updated: July 2025

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INTRODUCTION

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Thank you for being part of the Pellis AI community (“Company”, “we”, “us”, or “our”). At Pellis AI Ltd, your privacy is a big deal to us. We’re here to make skin and hair health easier to manage and that includes protecting your personal data with care, transparency, and no nonsense.

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This Privacy Policy applies to our mobile app, website, and any services, features, marketing, or events connected with Pellis AI.

If you have any questions or concerns about this policy, feel free to reach us at: privacy@pellis.ai

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By using our app or website, you consent to the collection and processing of your personal and biometric data as described below. If you're not cool with that, we totally understand, but your interactions on our platforms may be limited.

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WHO WE ARE AND HOW TO CONTACT US

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Pellis AI Ltd, registered in Cambridge, UK, is the data controller responsible for your personal data. That means we decide how and why your information is processed in line with relevant data protection laws.

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Our Data Protection Officer is always happy to help. You can reach them via email: privacy@pellis.ai

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This policy may be updated from time to time. We’ll always keep you informed when we do.

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WHAT INFORMATION WE COLLECT (AND WHY)

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When you use Pellis AI, we may collect the following types of information to provide our services and keep everything running smoothly:

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Personal & Biometric Data

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• Identity info – Like your name or preferred username (if you give us one)

• Email address – So we can create your account and keep you in the loop

• Photos – You choose what you upload for analysis (we crop and secure them)

• Skin/hair concerns & sensitivities – Helps us personalise recommendations

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Technical Data

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• Device type, operating system, IP address – To keep the app compatible and secure

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Usage Data

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• App interactions, browsing habits – To make things work better and improve user experience

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Health-related Data (if you provide it)

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• Skin and hair conditions or concerns

• Product preferences and results

• Interaction with dermatology services

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We may use this data (anonymised and aggregated where possible) to improve our AI tools, conduct health research, and build smarter, more helpful experiences for you and other users.

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IMPORTANT NOTES

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• Pellis AI is not a medical diagnostic tool.

• Our AI is intended to provide guidance, not clinical diagnosis.

• Processing of image/biometric data is a core part of the platform.

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LEGAL GROUNDS FOR PROCESSING

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Here’s why and how we’re allowed to process your data:

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1. Contractual & Legitimate Interests

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We use your data to:

• Provide you with access to the app

• Personalise your experience

• Improve performance and content

• Help match you with suitable products or services

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2. Compliance with Legal Obligations

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We may retain or share your information to:

• Satisfy regulations (like GDPR or MHRA requirements)

• Handle legal claims

• Respond to data rights requests

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3. Your Consent

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We’ll only:

• Send you marketing messages

• Share your data with clinical partners

• Process sensitive health data
  …if you’ve clearly agreed to it.

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You can withdraw consent at any time — just email privacy@pellis.ai.

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WHO WE MAY SHARE YOUR DATA WITH

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We only share your personal data when absolutely necessary and with trusted parties. This may include:​

• Cloud and hosting providers

• Regulatory bodies (e.g. MHRA, FDA)

• Analytics providers (for app improvement)

• Dermatology or research partners — only with your permission

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We do not sell your data.

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INTERNATIONAL DATA TRANSFERS

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We store your data on secure UK and EU servers. If we ever need to transfer it outside the UK/EEA, we’ll use strict safeguards (like EU Standard Contractual Clauses) to make sure your information stays protected.

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AUTOMATED DECISIONS & PROFILING

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Pellis AI uses AI to help suggest skin/hair conditions and recommend treatments based on your input. This is done to:​

• Personalise your experience

• Help you find the right care quickly

• Inform future product development

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But don’t worry, no big decisions are made just by machines. If you ever want a human to review something, we’ve got you covered.

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HOW LONG WE KEEP YOUR DATA

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We hold your data only as long as we need to. Here’s a quick breakdown:​

• User support/queries – Up to 1 year

• Legal and regulatory retention – Up to 10 years, if necessary

• Anonymised insights/data – May be kept indefinitely for research or statistical purposes

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Want your data deleted? Just ask — we’ll make it happen (unless we’re legally required to hold onto it).

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YOUR RIGHTS UNDER DATA PROTECTION LAW

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You have the right to:​

• Be informed about how your data is used

• Access your data

• Correct or complete your data

• Request deletion (“right to be forgotten”)

• Restrict or object to how your data is processed

• Request transfer of your data to another provider

• Object to automated decisions that significantly affect you

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To exercise any of these rights, email us at privacy@pellis.ai

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If you're unhappy with how we handle your data, you can also contact the Information Commissioner’s Office (ICO): https://ico.org.uk

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COOKIES & ANALYTICS

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Cookies help us:​

• Understand how people use our site

• Remember preferences

• Improve your experience

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We don’t use cookies to track you across the internet or collect personal data unnecessarily. You can adjust your browser settings if you’d prefer not to use them.

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MARKETING PREFERENCES

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We’ll only send you marketing emails or updates if:​

• You’ve opted in

• You can opt out again at any time (there’s a link in every message)

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We might also show you occasional product suggestions based on your activity, but you’ll always stay in control.

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DATA ANONYMISATION & INSIGHTS

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Sometimes we convert your personal info into fully anonymous data. This allows us to:

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• Build research reports

• Understand condition trends

• Improve our AI engine

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This data can’t be used to identify you and may be shared with partners to improve dermatology care globally.

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MONITORING & SECURITY

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To ensure safety and quality:

• We monitor interactions with our app (anonymously)

• All personal data is encrypted

• Only trusted, trained team members have access

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QUESTIONS? NEED HELP?

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We're a real team who really care. If you ever have questions, need support, or want to change your preferences, just email: privacy@pellis.ai

Thanks for trusting Pellis AI. We’re here to support you, skin, hair, privacy and all.